Lost his trophy, lost his edge – is Djokovic era over?

first_imgMarcos monument beside Aquino’s stirs Tarlac town Australia’s former Wimbledon champion Pat Cash was adamant that Djokovic’s time as a dominant force was over.“His defeat just shows that Novak has absolutely lost his edge, there’s no doubt about that,” Cash told the BBC.“I’d love to see him competing, to be a true number two fighting for that number one spot, but at this rate I don’t think we will see that.”Djokovic, who faced the media moments after coming off the Rod Laver Arena court where he has won six finals, agreed that his opponents now know he is beatable.“Sure. They wouldn’t be playing against me or any other opponent or any other tournament, for that matter, if they don’t believe that they can win,” he said. “They go out and they try their best.”Asked what he would take from the defeat, he said: “Take my bags and I go home.”Rafael Nadal, a 14-time Grand Slam champion and the 2009 Australian Open winner, and one of those who can capitalise on Djokovic’s early departure from the draw, said he saw nothing significant about his great rival’s loss.“What Novak did here is just amazing. Six victories, six titles. For a lot of years he has been in the semi-finals, finals and winning here,” Nadal said after reaching the third round.“This is probably an accident, that’s all,” added the Spaniard. “He’s playing well. Everybody has the chance to lose when you go on court.” Ben&Ben, IV of Spades, SB19 win big at 5th Wish Music Awards Palace: Crisis over ABS-CBN franchise unlikely Filipinos turn Taal Volcano ash, plastic trash into bricks PLAY LIST 01:40Filipinos turn Taal Volcano ash, plastic trash into bricks01:32Taal Volcano watch: Island fissures steaming, lake water receding02:14Carpio hits red carpet treatment for China Coast Guard02:56NCRPO pledges to donate P3.5 million to victims of Taal eruption00:56Heavy rain brings some relief in Australia02:37Calm moments allow Taal folks some respite The 12-time Grand Slam champion’s latest calamity comes on the back of a troublesome second half of last season where he lost his world number one ranking to Andy Murray and relinquished his Wimbledon and US Open titles.After winning the French Open in June for the first time, Djokovic held all four Grand Slam singles titles, but he has not won a major since.FEATURED STORIESSPORTSEnd of his agony? SC rules in favor of Espinosa, orders promoter heirs to pay boxing legendSPORTSBreak new groundSPORTSMcGregor blasts Cerrone in 40 seconds in UFC returnBecker, who split with Djokovic at the end of last year after three years as his coach, says the door is now open to the next generation as the Serb nears his 30th birthday.“I’m really shocked that Novak Djokovic lost,” said Becker, who is part of Eurosport’s live coverage of the Australian Open. DILG to lock shops in Tagaytay City, other areas near Taal LATEST STORIES UFC: BJ Penn’s coach, ‘gun to his head,’ says his fighter won’t retire Don’t miss out on the latest news and information. Luis Manzano jokes about Mikee Morada’s proposal to Alex Gonzaga: ‘Baka nagtali lang ng sintas’center_img Motorcycle taxis ‘illegal’ starting next week — LTFRB board member Anne Curtis talks about renewing faith in God amid the world’s ‘noise and clutter’ MOST READ “I thought he was playing much too defensive and never really took the initiative and never really fought for it.”Becker, a six-time Grand Slam champion and twice winner of the Australian Open, said Djokovic’s fall offers his younger rivals the incentive to push on. “It’s a big door open now,” Becker told the New York Times in Melbourne. “We talked about the next gen for a long time, and now is the time for these 19-, 20-, 21-year-olds to go through the door.“When the top dog is struggling a bit -— and no disrespect to Andy Murray, but Novak was the top dog -— the way was blocked. But now it’s a shift.”‘Take my bags and go’Becker said Djokovic was missing his trademark intensity and will to win in Thursday’s match, and wasn’t “mentally going crazy” as he used to.ADVERTISEMENT Sports Related Videospowered by AdSparcRead Next Novak Djokovic of Serbia serves in his second round match against Denis Istomin of Uzbekistan at the Australian Open tennis championships in Melbourne, Australia, Thursday, Jan. 19, 2017. (Ryan Pierse/Pool via AP)Former coach Boris Becker claimed Novak Djokovic has lost his aura of invincibility and his era of dominance is over after his seismic early exit at the Australian Open.The tennis world was abuzz over six-time champion Djokovic’s stunning five-set loss to the 117th-ranked Uzbek Denis Istomin, his earliest exit from a major since Wimbledon 2008.ADVERTISEMENT Bulacan inmates, jail guards raise donations for Taal victims View comments Gamboa officially assumes post as new PNP chieflast_img read more

‘Kisses, cuddles’ cooled Costa- Mourinho

first_img0Shares0000Chelsea’s head coach Jose Mourinho, pictured November 24, 2015 in Haifa, joked that “a few kisses and a few cuddles” in the locker room put right an eruption of temper between him and striker Diego Costa at halftime. PHOTO/AFPHAIFA, November 25- Chelsea manager Jose Mourinho was in playful but confident mood following the 4-0 Champions League victory over Maccabi Tel Aviv that edged them closer to the knock-out rounds.The Portuguese manager began his post-match press conference by asking journalists for a calculator so he could figure out what Chelsea would have to do to qualify for the last 16. After pausing and thinking about it, Mourinho said: “I know if we win, we finish first. If we lose we are going to the Europa League and with a draw second place.”The victory against an Israeli outfit that has lost every group game so far, means Chelsea are level on points with Porto and two ahead of Dynamo Kiev going into the last round of matches in two weeks.Chelsea host Porto while the Ukrainian outfit are at home to Maccabi.If Chelsea and Porto draw and Kiev win, all three will finish level on points.That would leave Dynamo as the group winners, Chelsea in second and Porto heading to the Europa League.Having been under pressure recently after a string of poor league results left the English champions languishing down in 16th in the Premier League table.But the Portuguese manager, who has already won the Champions League with Porto in 2004 and Inter Milan in 2010, was buoyant.“My future, I think there are no rumours. I want to stay in the club, the club wants me to stay. For us there are no rumours,” he said.However, he was forced to deny there was a problem between him and Spain international striker Diego Costa after the two were seen shouting at each other on the way into the changing rooms at half-time.“I reacted, he did too. At half-time in the dressing room, a few kisses and a few cuddles. No problem,” said Mourinho.The 52-year-old was less impressed with the pitch in Haifa, though, after his captain John Terry picked up an injury and had to be replaced with Kurt Zouma.“Such a beautiful stadium, such a great public display, (but) the surface was bad and dangerous,” he said.“John has an ankle problem, and yes, I think it is from the pitch.”Gary Cahill gave Chelsea a first half lead before former Blues centre-back Tal Ben Haim was dismissed for the hosts just before the break after kicking out at Costa.Brazilians Willian, with a stunning free-kick, and Oscar added second half strikes in the final 17 minutes before Zouma scored in injury time.Mourinho was asked about Maccabi’s Israeli international forward Eran Zahavi, who has been linked with Premier League clubs.“He is very intelligent in his movements. He knows how to make a run. The control inside, to have a situation to shoot,” said Mourinho, who nonetheless suggested Zahavi would need to aim a little lower than the champions.“Not Chelsea, but surely he can play in England, for sure.”0Shares0000(Visited 1 times, 1 visits today)last_img read more

BCUC not convinced that Site C is on time and on budget

first_imgFORT ST. JOHN, B.C. — The B.C. Utilities Commission’s Site C Inquiry is not convinced that the 1,100 megawatt dam being built on the Peace River near Fort St. John will be finished on time and on budget, according to its Final Report released today.In the executive summary of the inquiry’s final report, the BCUC said that it was not persuaded that the Site C project will stay on schedule for a November 2024 in-service date. The Panel also found that the project is not within its $8.335 billion, and that completion costs may currently be in excess of $10 billion.“The major risk of Site C in the short term is whether there will be further construction cost overruns,” the report said. “Site C is a major construction project and therefore inherently at risk of larger cost overruns than a smaller project. It has already exceeded its budget, only two years into a nine-year schedule. There are tension cracks and disputes with its contractors both of which remain unresolved. Although the project is currently expected to be completed by the publicly announced date of 2024, it is one year behind the schedule to which it was actually being managed. At this time, ratepayers are at risk for the known over budget amount, as well as further overages.”In its key findings released today, the BCUC said that the costs of terminating Site C and remediating the site are about $1.8 billion, but that doesn’t include the costs of finding alternative energy sources to meet demand. When it comes to suspending the project until 2024, the BCUC said that option was the least attractive, as it would add an estimated $3.6 billion to the dam’s final costs.- Advertisement -The Site C Inquiry Panel also found that BC Hydro’s mid load forecast was excessively optimistic, and considers it more appropriate to use the low load forecast in answering the questions set out in the Inquiry. The Panel also said that there were even risks of using that forecast to answer questions that were set out if demand ends up being less than that forecast.When it comes to alternatives to Site C, the Panel said it believes that alternative energy sources such as wind, geothermal, and industrial curtailment could give similar benefits to ratepayers as the Site C project, with an equal or lower Unit Energy Cost. However, the Panel said that there were risks both in either completing Site C or cancelling the project with a portfolio of alternative energy sources as a replacement.Advertisementlast_img read more

Real Madrid transfer latest: James Rodriguez and Toni Kroos in, Di Maria, Khedira and Morata out?

first_img Click the arrows for the latest on transfers to and from Real Madrid… – A World Cup year always sees big transfers across Europe, and no team does mega-moves better than Real Madrid. After breaking the bank for Gareth Bale last summer, Los Blancos are now poised to do the same again for several players this year, and unsurprisingly, some of the biggest stars from this summer’s tournament in Brazil are high on the agenda. talkSPORT has the latest on the players coming in to the Bernabeu, and those heading out, including several World Cup winners… In: Toni Kroos – After a year of deliberating for Toni Kroos, the Bayern man has finally decided to leave the Allianz Arena. Following his World Cup final win, the player confirmed that the Santiago Bernabeu will be his home from this summer onwards, with a €25m fee said to be agreed. Reports claim Barcelona – the German’s first choice ­– turned down the midfielder. Will they live to regret it? 6 Out: Alvaro Morata – Both Arsenal and Tottenham were regularly linked with Madrid academy product Morata, who is a competent young centre forward desperate for regular playing time. In the end, it looks like Juventus have won the race, however. According to Marca, the Old Lady are willing to invest €22m, but Real Madrid have insisted on including a €30m buyback clause in the deal. 6 6 Click the arrows for the latest transfer ins and outs from Real Madrid, including James Rodriguez, Angel Di Maria, Toni Kroos and more… 6 6 6 Out: Angel Di Maria – Despite proving pivotal in Madrid’s cup and Champions League double, and despite producing a more than acceptable World Cup showing, it’s thought that Angel di Maria still isn’t considered an indispensable player by Real Madrid. Reports say the Argentine has finally had enough, and PSG are prepared to put him out of his misery by offering a Financial Fair Play-defying €60m fee to Madrid. Out: Sami Khedira – The arrival of Kroos all but guarantees the exit of his international team mate Sami Khedira. The all-round midfielder has long been an Arsenal target, and it looks like the Gunners will get their man, with Spanish radio station Cadena Ser saying they have offered €30m for his services. In: James Rodriguez – Probably the stand-out player of the World Cup (despite what FIFA may tell you), James Rodriguez is one of the biggest stars of the summer, and inevitably, that means Real Madrid are interested. The Colombian recently fuelled speculation about a move to the Spanish giants by admitting he would love to join them. Convincing Monaco, who evidently have no need to sell, is a different question entirely.last_img read more

Personal goals define success

first_imgThat’s when I realized that my definition of success is related to the expectations of others. It was as if I tried to reach goals made for me by others rather than myself. People are wrapped up in trying to achieve goals in order to attain materialistic or tangible objects. They define success by possessions rather than simple ideas like achieving happiness or making a difference in someone’s life. People forget that success does not come from rewards, expectations of others, or what school one goes to, but from the satisfaction in knowing that much was gained from the experience – even if you “just” come close to the final goal. Knowing our personal expectations in life helps us define what success means to us, instead of basing it on others’ views. As I examine my own definition of success, I realize that I should focus on my own feelings and that everything is worth it in the end. And no matter what the final outcome is, rather than being affected by others’ expectations, I should choose for myself. Tiffany Hom, 17, is a senior at Schurr High. She is the president of the school’s National Honor Society, and plans to attend college and receive a bachelor’s degree.160Want local news?Sign up for the Localist and stay informed Something went wrong. Please try again.subscribeCongratulations! You’re all set! Earning a six-figure paycheck, becoming a celebrity, having a good reputation, or just being happy – what exactly is “success?” The definition of that elusive word is based on our own subjective ideas or even influenced by our own cultures. Most people of my ethnicity would agree that parents impress their own opinions of success onto their children – with the most famous being that their child becomes a great student and attends the college of their dreams. March marked the beginning of an anxious period for many seniors, as we awaited college acceptance (and rejection) letters. It is such a defining moment in our lives as we figure out what lies beyond high school and where we want to go. AD Quality Auto 360p 720p 1080p Top articles1/5READ MOREOregon Ducks football players get stuck on Disney ride during Rose Bowl eventOf course, the big envelopes that arrived in the mailbox made us all excited. However, the fate told in some of the other letters gave us mixed emotions. Personally, I wasn’t shocked or deeply affected by some of the decisions, but my parents’ attitude towards them were a bit more disappointed, as they questioned me about what I could have or should have done better. When I was put on the wait list for a certain Ivy League college, I was surprised that I even had a chance to get in, although I wasn’t too excited about having to wait another two months for the final decision. My parents, on the contrary, were more upset in that I came so close but didn’t quite reach the goal. They certainly never implied that I was a failure. After all, I did make them proud with the other acceptance letters, but I just didn’t reach their highest expectations. last_img read more

The Final Whistle podcast 01/08/2019

first_imgGoats Don’t Shave in Castlebar….but maybe they’ll start if Donegal beat Mayo on Saturday.Austin O’Callaghan talks to Manus Boyle about the razmatazz and possibilities at McHale Park this bank holiday weekend. play stop mute max volume 00:00 00:00 repeat The Final Whistle podcast 01/08/2019 Download Update Required To play the media you will need to either update your browser to a recent version or update your Flash plugin. Also on the podcast, Glencar/Manorhamilton GAA club is 50! We join in the birthday celebrations in north Leitrim – and Calry Bohs are back in junior soccer in Sligo/Leitrim. 12 months after they had to withdraw from the league because of a shortage of players, one of Sligo’s best-known junior clubs are raring to go again. Team manager Damian Quinn joins us.The Final Whistle is broadcast every Thursday on Ocean FM from 8-9pm. To contact the programme, email sport@oceanfm.ie.last_img read more

Tickets on sale for Mandela Bay Sevens

first_img12 September 2013Tickets have gone on sale for the annual Nelson Mandela Bay Sevens, taking place in Port Elizabeth on the weekend of 7 and 8 December.The event brings together the world’s leading national Sevens rugby teams, and Port Elizabeth will be the third of eight stops on the 2013/14 HSBC Sevens World Series calendar, preceded by the Dubai Sevens on 29 and 30 November.Last season, the Springbok Sevens team, despite a wretched list of injuries, finished second on the World Series log behind New Zealand after winning three tournament titles, a mark unmatched by any other side.Victory at homeThey will be out to emulate their effort in the 2008/09 season, when they won in Dubai and on home soil in George, before adding another victory in Adelaide, on their way to the overall World Series title.The Nelson Mandela Bay Sevens tournament is the only occasion where South Africans are able to watch the Springbok Sevens in international action at home. The Blitzbokke will be one of 16 teams battling it out for the coveted trophy and the important World Series points on offer.Tickets for the popular tournament are available at all Computicket, Shoprite and Checkers outlets in South Africa, and online through Computicket.Book earlyThe organisers of the Nelson Mandela Bay Sevens are expecting a rush for tickets, which have been very reasonably priced, and they have therefore urged supporters to book their admission early to avoid disappointment.Tickets cost as little as R50 and South African Rugby Union (Saru) CEO Jurie Roux says the national body is working hard to deliver another world-class Sevens tournament.“The Cell C Nelson Mandela Bay Sevens tournament has established itself as one of the standout tournaments on the World Series calendar and Saru are once more looking forward to hosting the world’s best Sevens players in Port Elizabeth,” Roux said in a statement earlier this week.‘Top-class entertainment’“Our marketing team and various stakeholders have joined forces to compile a top-class entertainment programme for what promises to be an unforgettable weekend of rugby action. Apart from the excitement on the field, fans will also be able to enjoy a free concert on the Saturday evening,” Roux added.“There will also be opportunities to meet the Springbok Sevens squad, as well as members of the other participating teams, during signing sessions, coaching clinics and various open training sessions.”TICKET PRICESSaturday, 7 December Tier 2, West Stand, Blocks 201-204 and Blocks 228-231: R150Tier 2, East Stand, North Stand and South Stand: R50Tier 2, West Stand, Disabled Area: R150Tier 2, East Stand, Disabled Area: R50 Sunday, 8 December Tier 2, West Stand, Blocks 200-204 and Blocks 228-231: R150Tier 2, East Stand, North Stand and South Stand: R50Tier 2, West Stand, Disabled Area: R150Tier 2, East Stand, Disabled Area: R50 SAinfo reporter and SA Rugbylast_img read more

Govt audit outcomes improve slightly

first_img14 November 2013 South African government departments and public entities have made a slight but notable improvement in audit outcomes over the last three years, outgoing Auditor-General Terence Nombembe said in Cape Town on Wednesday. Releasing the 2012/13 consolidated general report on national and provincial audit outcomes in Parliament, Nombembe noted that there had been a slight improvement in the 2012/13 audit outcomes of national and provincial departments as well as public entities over 2011/12 and 2010/11. In all, 81 public entities and 24 departments – 22% of the 450 departments and public entities for which audits were finalised by 31 August – recorded clean audit opinions for 2012/13, up from 17% in 2011/12 and 20% in 2010/11. Clean audits are received when the financial statements are unqualified and no audit findings are reported in respect of either the annual performance report or non-compliance with legislation. The percentage of entities and departments with disclaimers declined from five percent in 2011/12 and six percent in 2010/11 to four percent in 2012/13. The audit results also revealed that in 2012/13, a total of 96 entities improved over the previous financial year, including 57 that gained clean audits, while 61 regressed – three-quarters of them public entities. Among the provincial departments and entities, six of the nine provinces improved their audit findings, while North West province showed little progress and Limpopo and Gauteng regressed.Fruitless and wasteful expenditure Overall, fruitless and wasteful expenditure increased by 43% over 2011/12 to just over R2.1-billion, while irregular expenditure stood at R26.4-billion. Nombembe said the most concerning audit outcomes were in the areas of education, health and public works, with five provincial departments in these areas (three in Limpopo) notching up disclaimers for 2012/13. In addition, 50% of departments in these three portfolios had received qualified findings, compared to just 17% of departments in other portfolios. While conceding that legislation had possibly been too weak to deal with underperforming public servants, Nombembe welcomed the announcement in Finance Minister Pravin Gordhan’s medium term budget of cost-control measures for members of the executive. He added that last month’s launch of a government school for public servants, the amendment of the Public Service Act to ban civil servants from doing business with the government, and the Department of Performance Monitoring and Evaluation’s launch of a management performance evaluation tool to help improve the efficiency of the public sector. While the Auditor-General’s office was working with the government to improve procedures and standards, the oversight model in Parliament as well as in provincial legislatures would also help boost audit outcomes. Despite the improvements, Nombembe said that government entities and departments needed to find the right formula for ensuring that internal controls were respected by public officials. It was critical that supply chain systems, service-delivery reporting, HR, IT systems integration and financial management remained stable – particularly as these areas had not improved in recent years, he said. Public Service and Administration Minster Lindiwe Sisulu, also speaking at Wednesday’s briefing, said political authority and accountability was essential to achieving clean audits. She said no public servant had been found guilty in terms of the Public Finance Management Act (PFMA), but added that she hoped that the amendments to the Public Service Act would make it easier to prosecute public servants that fell foul of the law. Source: SAnews.gov.zalast_img read more

JumpBox Simplifies Server Software Deployment With Virtualization, Announces Partnership with Microsoft

first_imgTop Reasons to Go With Managed WordPress Hosting JumpBox is a virtual appliance platform that simplifies the deployment of server software on local machines. By utilizing virtual machines and cleverly packaging an operating system, web server, database, application, and any necessary additional libraries or components into a single appliance, JumpBox has made the process of deploying server software exceptionally simple. Instead of spending hours setting up complex programs like Trac, JumpBox deployment slims the process down to a couple of minutes.JumpBox currently offers virtual appliances for Joomla, Drupal, SugarCRM, vTiger CRM, MediaWiki, TWiki, DokuWiki, PunBB, Trac/Subversion and WordPress. A number of new appliances are planned for beta testing in the next few weeks, including TikiWiki and Bugzilla.JumpBox, which launched on July 19 of this year, has attracted over 200 customers that pay for premium services, like technical support, and value added features such as a built in backup and restore mechanism. They currently support virtualization software from XEN, VMWare, and Parallels. Tomorrow they will be announcing a partnership with Microsoft to make JumpBox appliances compatible with Microsoft’s Virtual PC and Virtual Server software. Next week, they plan to announce a partnership with Virtual Iron.“Effective creation and deployment of pre-built applications and resources running in a Microsoft Virtual Server virtual machine are essential to our customers, so we’re pleased that JumpBox is bringing new applications to Microsoft’s virtualization platform,” said Tony Bailey, senior product manager, Windows Server division at Microsoft of the partnership. A Web Developer’s New Best Friend is the AI Wai… Why Tech Companies Need Simpler Terms of Servic… Related Posts Tags:#web josh catone 1 But why would anyone want to deploy any of those server software programs on their local server in the first place? JumpBox is targeting two core groups of users: those looking to quickly deploy complex software to test it out in a secure environment, and people who don’t want to jump through hoops to get their IT department to install something for them. JumpBox makes it easier for non-technical users to install server software on their local network. That software can then be shared over the network with their organization or used locally.Initially, the company thought that software like Trac and wikis that make sense in a closed, local environment would be the most popular. That has played out as expected, but JumpBox co-founder Kimbro Staken told me that, rather surprisingly, WordPress is their third most popular appliance.The real power of JumpBox is that people without a lot of expertise in deploying server software can get complex applications running in minutes on any platform (and can even transport them between operating systems, or drop them onto a public server — the JumpBox company web site is actually running off a JumpBox appliance). For evaluation purposes, this is great because it means that you can quickly deploy and test software, and if it doesn’t suit your needs, you can throw it away without any time or money lost.You can see a video introducing JumpBox here. 8 Best WordPress Hosting Solutions on the Marketlast_img read more

Why agencies are feeling ‘meh’ about automation

first_imgWhy agencies are feeling ‘meh’ about automationYou are here: Related postsThe California Consumer Privacy Act goes live in a few short weeks — Are you ready?14th December 2019Lytics now integrates with Google Marketing Platform to enable customer data-informed campaigns14th December 2019ML 2019121313th December 2019Global email benchmark report finds email isn’t dead – it’s essential13th December 20192019 benchmark report: brand vs. non-brand traffic in Google Shopping12th December 2019Keep your LinkedIn advertising strategy focused in 202012th December 2019 HomeDigital MarketingWhy agencies are feeling ‘meh’ about automation When it comes to automation, many agencies are ambivalent about the technology. Marketing Land’s own digital agency survey found 72 percent of respondents indicated “neutral” when asked how they felt about automation. I was not all that surprised by this high number based on my own agency experience. Here’s why.1. We’re losing sleep trying to keep up with talent demandsOn one hand, we’re just trying to keep up with the abundance of client requests and the superspeed of change in the industry. Most of the time there is more demand for work than there are people who actually know how to do it. So I’m also not surprised that the survey found 70 percent of agency respondents are hiring. Nearly 50 percent of that group said they are having a hard time filling positions with only 20 percent indicating they can fill positions relatively easily.On the other hand, I think we are actually just trying to juggle increased demands from clients. And don’t forget the time it takes to hire, train and retain talent as well. Somewhere in the midst of all of that, we’re supposed to care about “automation.” If anything, agencies are just learning how to work smarter where we can. For the rest of it, we’re juggling deadlines, putting out a Twitter fire or trying to keep up with new technology, testing, updating and… everything else.2. We’re only scratching the surface with AI and automationMost businesses are not even scratching the surface of what automation can actually do for them when reviewing a potential martech stack. From what I’ve seen – especially in the OEM and B2B space – more companies are paying for Salesforce who still don’t even know what Salesforce Pardot, Marketo or any of other marketing automation systems are. Nonetheless, they are using them to take over their agencies or marketing departments.What’s worse is that some of them have the systems and are not using them. For those with marketing automation systems, not all have the internal resources or budgets to implement them properly to make an impact. And, we are not talking about small companies. We are talking about companies doing $100 million in revenue and some of the largest privately held companies in the world.This cartoon reflects a real-life story.What AI in marketing really means is logic-based learning systems that optimize for what we tell them to optimize for, based on strategies that we create. All of this still requires advanced, high-level strategic thinking, technical skills and analytics. This is why I’m not surprised that 41 percent of agencies in the survey said managing data and analytics is a key issue; and that 40 percent said keeping up with automation is a challenge.3. We are not robots, nor should we trust the robotsIf by some miracle all of the companies were using automation to its 100 percent potential on every possible Martech stack they had, they’d still need humans. And, if I’ve learned anything from Google over the last ten years, it’s that you can’t just “set it and forget it.” Whether it’s auto-opt-in or out, or plain old algorithm changes, just leaving these systems to their set protocols is a sure recipe for disaster. For some additional context, I had a client once ask me to do this (yes I cringed and kicked a bit but ultimately it was a great anti-case study). Here’s a little snapshot of what we saw happen:Costs increased by 40 percentConversion rate decreased by 25 percentOther fails: Anyone remember when automatic emails from Expedia were going out during hurricanes? Fail. I’m not saying automation doesn’t have its place, and hey, marketers need the help, but automation should be used intelligently for companies that are equipped with the resources to implement it.Key resourcesB2B Marketing Automation Platforms: A Marketer’s Guide (Sponsored)Download our 2019 digital agency survey reportInside look: Third Door Media’s marketing technology stackThe coming battle between ABM and marketing automation tools4. We know the real story about the ‘full stack marketer’ unicornWe’ve all seen the ads hiring for an SEO, SEM, web developer, PR, social media, technology expert, WordPress guru, UX/UI, Martech ninja-skilled marketer with 7-plus years of experience in everything including dropping off the dry cleaning … like what?Don’t worry. The unicorns aren’t taking our jobs any faster than the robots. What agencies know is that unicorns are full teams of people. So, even though 49 percent of respondents stated that clients were taking agency services in-house, I wouldn’t worry that means our jobs are going anywhere.So why is it, right now, the majority of us are hiring and we can’t fill positions fast enough? Because there is a big demand for our expertise and education. Even those of us who dedicate 100 percent of our time to this industry need to work together to keep up with it all. If automation is going to increase efficiency where possible, great. But the reality is, it’s really not changing much about our regular day. It’s adapting just as fast as the first time someone said SEO was dead. SEO never died, it just evolved. Automation is part of our evolution.The post Why agencies are feeling ‘meh’ about automation appeared first on Marketing Land.From our sponsors: Why agencies are feeling ‘meh’ about automation Posted on 8th March 2019Digital Marketing FacebookshareTwittertweetGoogle+sharelast_img read more